- Who is most likely to buy my product or service?
- How can I increase my market share?
- What message(s) should I communicate to my target audience?
- What markets should I concentrate on?
- How are my competitors doing?
- How do my customers (current, potential and lapsed) view my product or service?
- What are their needs, priorities and expectations?
- How satisfied are they with the products/services we provide? (Customer satisfaction).
- How do our products/services compare with competitors?
- How do competitor customers view my product or service?
- How likely are they to buy our products/services rather than competitors’, and why?
- How is the decision made and who makes it?
- How do they find out about products/services in the market?
- What motivates them?
- How do you reach and communicate with them?
- How cam I improve the overall corporate image?
- How effective have my promotional or advertising activities been in increasing awareness and changing perceptions?
